digital strategy, drawn to scale
Welcome to Digital Direction
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We have architected strategies, built services and generated revenues at some of the biggest names in the online industry, all of which gives us a good idea of how to create a successful digital business. This means looking at the big picture to provide clear answers to business challenges, as well as focusing on implementation to deliver rapid change.
Our team is passionate about its subject, creative in its approach to problem-solving and highly skilled in its ability to get things done quickly and efficiently. We can share our ideas, insight and practical knowledge to help your business thrive.
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Download our latest slide deck on ad trading from the Ad Trading Summit 2011.
Latest news
- Give consumers control to succeed with video content: Digital Matters panel May 22, 2013SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference. […]
- Brandcast Media launches in Singapore May 20, 2013SINGAPORE - London-based digital agency Brandcast Media has expanded into Asia by opening an office in Singapore. […]
- CASE STUDY: How Starbucks used the Chinese almanac to draw sales May 20, 2013Starbucks has protected its market share by using the characteristics of the Chinese almanac in a complementary way, demonstrating how it is applying business to local culture. […]
- Beholding the eye of the Glass May 20, 2013Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media. […]
- DG rebrands; plans launch of VideoFusion in Asia May 16, 2013SINGAPORE - DG, an ad management and distribution platform, will be launching its VideoFusion product line in Asia within the next six to nine months, according to Jordan Khoo, regional vice-president for DG MediaMind. […]